This year as well, the partnership between Martini and Spoleto has
been renewed. For the sixth year in fact, Martini & Rossi takes part
in the Festival of Two Worlds with its "Special Versatility Award". A
sponsorship that, as usual, also becomes an active presence on the
billboard of the famous Italian cultural event.
In this
edition, the prize will be awarded to Serena Autieri, who has made
versatility one of the fundamental ciphers of her work. Beloved by the
great cinema and television audiences for her participation in films, TV
fictions and programs with great successes, in recent years Autieri has
continued to perform, in parallel, with an extensive acting career in
theater as well as cinema, working with the biggest Italian names.
In
any case, beyond the composite and rich curriculum, for Martini this is
a choice that rewards an artist that is in the/her full expressive
maturity today.
The silver kylix which is the symbol of the
Special Martini Versatility Prize (this is the reproduction of an
ancient drinking cup of the second century BC kept in the Martini Museum
of History of Enology) will be given to Serena Autieri at the Teatro
San Nicolò on June 30, during a brief ceremony that will follow the
performance of "The Cabaret Singer", a show in which the Autieri will
stand the scene completely alone, singing and dancing, in the best
tradition of the Neapolitan chanteuse of the Belle Epoque.
From
the Martini Terrace activities to the star testimonials of its
campaigns (Sharon Stone, Gwyneth Paltrow, George Clooney, just to
mention the latest celebrities) the
brand has traditionally
been one of the closest to the world of films and entertainment. The
presence in Spoleto - small town that for two weeks will turn into a
great
stage animated by/full of music, theater, cinema, opera
and dance - is part of this line, which is past history and present of
the Martini philosophy. That of a company attentive to embrace, in the
world as in Italy, the most beautiful challenges brought forward in the
sign of renewal and excellence, qualities that have allowed it to
celebrate, in this 2013, the important milestone of 150 years since its
creation.