MARTINI PRIZE

This year as well, the partnership between Martini and Spoleto has been renewed. For the sixth year in fact, Martini & Rossi takes part in the Festival of Two Worlds with its "Special Versatility Award". A sponsorship that, as usual, also becomes an active presence on the billboard of the famous Italian cultural event.

In this edition, the prize will be awarded to Serena Autieri, who has made versatility one of the fundamental ciphers of her work. Beloved by the great cinema and television audiences for her participation in films, TV fictions and programs with great successes, in recent years Autieri has continued to perform, in parallel, with an extensive acting career in theater as well as cinema, working with the biggest Italian names.

In any case, beyond the composite and rich curriculum, for Martini this is a choice that rewards an artist that is in the/her full expressive maturity today.

The silver kylix which is the symbol of the Special Martini Versatility Prize (this is the reproduction of an ancient drinking cup of the second century BC kept in the Martini Museum of History of Enology) will be given to Serena Autieri at the Teatro San Nicolò on June 30, during a brief ceremony that will follow the performance of "The Cabaret Singer", a show in which the Autieri will stand the scene completely alone, singing and dancing, in the best tradition of the Neapolitan chanteuse of the Belle Epoque.

From the Martini Terrace activities to the star testimonials of its campaigns (Sharon Stone, Gwyneth Paltrow, George Clooney, just to mention the latest celebrities) the

brand has traditionally been one of the closest to the world of films and entertainment. The presence in Spoleto - small town that for two weeks will turn into a great

stage animated by/full of music, theater, cinema, opera and dance - is part of this line, which is past history and present of the Martini philosophy. That of a company attentive to embrace, in the world as in Italy, the most beautiful challenges brought forward in the sign of renewal and excellence, qualities that have allowed it to celebrate, in this 2013, the important milestone of 150 years since its creation.