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UMBRIA CONCEPT SPACE

Festival Umbria as defined by the Umbria Region in 2011, is putting forward a new strategy for an overall enhancing of the region’s cultural and productive system.
During the Festival di Spoleto from June 29th to July 15th the Umbria Space will be open in the courtyard of Palazzo Collicola Arti Visive. The experiment promoted by the Umbria region together with the Festival di Spoleto and the Palazzo Collicola Visual Arts regards the emergence of a innovative concept to promote the territory, aimed at developing the brand Umbria, by using the external cloister of the prestigious exhibition space. Most of the public relation activities of the Festival di Spoleto, from the daily press conferences to events intended for the firms supporting the Festival, will take place in a covered area of over 300 square meters. The Umbria Region, collaborating with the economic and tourist promotion agencies, will complement these activities so as to support the regional economy. The aim of the initiative is to offer an area dedicated to relations useful to the economic and cultural communities of Umbria, within an event that becomes a privileged vehicle for enhancing regional quality products. In particular, Umbria Space resolves to increase the value of economic activities which are the fruits of Umbria’s "natural ingeniousness". The idea of a cultural function within the hand manufactured articles is the trait that distinguishes many Umbrian Firms from the serial mass productions with no soul, common to most of the industrial and handicraft products on the market anywhere in the world. Over the years, the ancient and Renaissance art, the continuous exchange with international culture through a tradition of innovative cultural consumption and entertainment, and the architectural quality of the region’s historic centers, have generated an "Umbrian soul" that seeps into much of the industrial production of our land. Umbria Space’s role is to amplify and communicate these values which in Palazzo Collicola find a new contextualization that makes the Umbrian Festivals and the Festival di Spoleto in particular, unique. The economic sectors involved are those of fashion and design, tourism, food and wine, and other sectors that are particularly dynamic on foreign markets. In this Space, that will be throbbing throughout the day for the entire period of the Festival di Spoleto, only Umbrian food and wine will be served, thus contributing to the enhancement of the entire regional area. Not an exhibition of products, but a new form of relationship building, useful for the Festival fund-raising and combined with the need to reach interesting targets for many sectors of the regional economy, in the frame that best characterizes Umbria: its cultural identity.

INFORMATION

Address
Palazzo Collicola
Arti Visive Spoleto

Piazza Collicola, 1
06049 Spoleto (PG)

Hours
10:30 - 14:00
15:30 - 20:00

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