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EDIZIONE 2015EVENTSSOCIALLY CORRECT

SOCIALLY CORRECT

ONE HUMAN FAMILY


The "Paolo Ettorre Socially Correct" association was founded in 2007 to commemorate Paolo Ettorre, who, during his career in the advertising agency Saatchi & Saatchi, always distinguished himself for his awareness and commitment to social issues, promoting numerous cause-related campaigns.

With the objective of continuing this commitment, each year the association promotes a competition, addressed to students enrolled in courses in the communications sector, for the development of a campaign on an issue of social importance. The winning campaign gives the creative couple the opportunity to carry out an internship in the creative department of the Saatchi & Saatchi agency. 

The theme chosen for the 2015 competition is of great importance: social cohesion: in Italy there is a strong increase in social instability that has negative repercussions on all aspects of our society. To educate towards solidarity and embracement, against poverty and social exclusion, starts from the perception of belonging to one family. A cohesive society is a commitment for all, for community development: this is the objective of the competition campaign, created for Caritas Italiana.

www.caritas.it
www.sociallycorrect.it

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11 JULY 11:00
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