The "Paolo Ettorre – Socially Correct" association was founded to commemorate Paolo Ettorre, who, during his thirty-year career in the advertising agency Saatchi & Saatchi, always distinguished himself for his awareness and commitment to social issues, promoting numerous cause-related campaigns.

With the intent to continue this commitment, each year the association promotes a competition, addressed to students enrolled in marketing and communications courses, which has the objective of developing of a campaign on an issue of social importance. The winning campaign gives the creative couple the opportunity to carry out an internship in the creative department of the Saatchi & Saatchi agency.
This year, the competition, which has reached its 10th edition, is dedicated to Save the Children on a theme of great importance: violence on children aged 0-3 years.

Save the Children is the most important independent international organisation, dedicated since 1919 to saving children in danger and to promoting their rights through effective, innovative and sustainable programmes of excellence. Present in Italy since 1998, it has gained credit as a professional and authoritative organisation on childhood issues.

The subject of abuse of minors is extremely complex and deals with different areas of children’s life, particularly during the stage of early infancy. Already from conception and throughout the entire period of pregnancy, exposure to physical and psychological violence can have a very grave impact on both the mother’s life and on the development of that of the child. 

The campaign will be to promote public awareness in an innovative way, on the theme of violence, specifically on physical and emotional abuse that implicates immediate and potential damage to a child’s health, future development and dignity, with a message: Children from 0 to 3 years of age can be exposed to physical and psychological abuse that causes damage to their physical and psychological development. Child abuse exists, we must combat it every day.