Debate on GD (Gambling Disoder) on the occasion of the award of the XII edition of the Socially Correct competition, promoted by the ‘Paolo Ettorre-Socially Correct” association, in collabration with the Ministry of Health and Saatchi & Saatchi
The “Paolo Ettorre–Socially Correct” association, founded to perpetuate Paolo Ettorre’s dedication to cause-related marketing, each year promotes a competition for students studying communications, with the objective of developing a campaign on a social issue. The winning creative couple are awarded an internship in the creative department of the Saatchi & Saatchi advertising agency.
The XII edition of the competition represents the opportunity to address an increasingly topical and delicate issue: DG (Gambling Disorder).
This year, in fact, thanks to the collaboration with the Ministry of Health, this will be the theme of the contest.
It is not only a social phenomenon, but an actual pathological condition that renders those affected incapable of resisting the impulse to game or gamble.
With regard to the diffusion of gambling and PG (Pathological Gambling), according to data from a study carried out by the Istituto Superiore di Sanità (Centro Nazionale Dipendenze e Doping), it emerged that during the last twelve months 17 million Italian adults have gambled at least once and amongst these, approximately 700.000 were under 18. Furthermore, the phenomenon is increasing due to the development of internet-based forms of gambling.
Prevention is, therefore, an essential instrument to address this pathology, particularly amongst the younger generation. Prevention must be carried out initially in the family and then at school. It is therefore important that institutions put in place informative measures aimed at increasing the perception of the risk associated to gaming.
This initiative aims at involving youngsters as the creative fulcrum of a communications campaign and at the same time, create awareness on the subject amongst a large number of students.
On the basis of a brief written by experts of the advertising agency Saatchi & Saatchi, the winners have created a campaign that has the objective of correctly informing the public on the psychological and social risks of this phenomenon.