The "Paolo Ettorre-Socially Correct" Association was established to continue Paolo Ettorre's commitment to social communication through an annual competition aimed at to students taking courses in the field of communication to develop a campaign on a topic of relevance to society. The winning creative couple is rewarded with a work internship in the creative department of the Saatchi & Saatchi agency. The 13th edition of the competition aims to create a campaign to make the public aware of the value of Pediatric Palliative Care (PPC) in order to support families with children with from incurable diseases, claiming the right to access to PPC and the development of territorial care networks in all Italian regions. The campaign is to supporting the project promoted by the Maruzza Foundation in order not to leave alone the approximately 30 thousand children in our country suffering from an incurable disease of whom today only 5 percent access treatment to alleviate physical, psychological, emotional and spiritual suffering, which are for them and their families, a right provided by law.