CONCORSO SOCIALLY CORRECT 2015

Paolo Ettorre Association - Socially Correct and Caritas Italiana

in collaboration with Spoleto58 Festival of 2 Worlds

The "Paolo Ettorre - Socially Correct" Association was founded in 2007 to commemorate the figure of Paolo Ettorre, who, during a 30-year career in the Saatchi & Saatchi advertising agency, always stood out for his sensitivity and commitment to social issues, championing numerous campaigns on issues of relevance to society.

With the intention of continuing this commitment, each year the Association launches a contest, aimed at to students taking courses in the field of communication, with the goal of developing a campaign on a social issue. The winning campaign will give the creative couple the opportunity to intern in the creative department of Saatchi & Saatchi Agency.

The theme chosen for the 2015 competition is of great importance: social cohesion. In Italy there is a strong growth of social instability that has negative repercussions on all aspects of our society. The need to educate for solidarity and acceptance against poverty and social exclusion stems from the realization that we belong to one family. A cohesive society is a commitment for all for the development of community: this is the goal of the contest campaign carried out for Caritas Italiana.

program

Welcome greetings

Fabrizio Cardarelli, Mayor of Spoleto and President of the Festival dei Due Mondi Spoleto Onlus Foundation

Introduction

Annette Ettorre, President of the Association "Paolo Ettorre - Socially Correct"

Winning campaign presentation

Augustine Tuscany, executive creative director of advertising agency Saatchi & Saatchi

Award ceremony for the winners of the Socially Correct Contest.

Chiara Mezzalira, art director and Pietro Giuseppe Liverotti, copywriter, of the European Institute of Design, Rome

Round table discussion

"Toward Social Cohesion"

moderator

Sara Tardelli, author of Giovanni Minoli's Mix24 program on Radio24 and voice of the column "Italy Changing"

intervene

Tito Boeri, INPS President

Paolo Beccegato, Deputy Director Caritas Italy

Marina D'Amato, Full Professor Sociology University of Roma Tre

Tiberius Timperi

Conclusion